Comscore: Mistracking page duration since 1999
I ran across this while looking for info on YouTube's sale...
The user session duration graph in this article is suspect... since it is taken from Comscore. Comscore is great at lots of things... but they are unable to track user session duration for flash-based sites. What does that mean? Sites like AddictingClips.com, myspace's video section, Heavy.com and countless other big players are shafted by looking like their users come for 20 seconds per visit. It takes Heavy at least 8 seconds to even load... and addicting clips: How often have you been there less than 10 minutes?
Someone needs to question Comscore on this. It's misleading to the uneducated non-geeks out there.
The user session duration graph in this article is suspect... since it is taken from Comscore. Comscore is great at lots of things... but they are unable to track user session duration for flash-based sites. What does that mean? Sites like AddictingClips.com, myspace's video section, Heavy.com and countless other big players are shafted by looking like their users come for 20 seconds per visit. It takes Heavy at least 8 seconds to even load... and addicting clips: How often have you been there less than 10 minutes?
Someone needs to question Comscore on this. It's misleading to the uneducated non-geeks out there.
posted by the LORD of MARKETING at 11:11 AM
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